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Dealing with a greedy customer
A fantastic customer experience is a hallmark of all great brands, but what about a customer who can’t be amazed? Every customer or...
Zahid Masroor
Oct 16, 20231 min read


Early-stage brands appeal to cognition; established brands bypass it
How would strangers perceive something they don’t know on the internet? If it's really pretty, there can be love at first sight, but...
Zahid Masroor
Oct 11, 20231 min read


Overchoice effect and helping your brand overcome it
What you offer is offered by every other brand in your niche plus more. How do you make the target pick you? The overchoice effect, also...
Zahid Masroor
Sep 20, 20232 min read


In branding; playing it safe is the biggest risk
Type a product name on Google and you will find yourself spoilt for choice, the ugly reality for a brand is the overlapping offer offered...
Zahid Masroor
Aug 18, 20233 min read


Are we humans or are we dummies? My memes are vital, my content cold
Brand Strategy for not so bright target.
Zahid Masroor
Aug 8, 20232 min read


Harnessing Heuristics and Minimalism to keep your visitors browsing
In the digital age, where attention spans are shrinking and online competition is fierce, crafting a compelling website that captivates...
Zahid Masroor
Aug 6, 20232 min read
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