How to Make Your Brand Stand Out?

When your competitors hawk over you 24/7, what do you do to make sure your brand retains its position in the market?

In this blog we discuss the strategies that you need to adopt to keep the Kohinoor shining in your crown. So lets get to it.

The reason why so many brands fail is that they have no distinction. They are lemmings following the herd. Be Unique. Have a PERSONALITY.

Two human beings can never be the same coz nature blessed us all with different personalities. Its humans that create clones in the name of brands and waste their time, energy and money. What a waste!!!

Here is how we Drybble a brand to slam dunk

First thing, Give it a personality.

Is your brand fun? is it adventurous? is it chilled? is it classy? is it sassy? Is it brainy? You gotta give it a personality that is so inherent to it becomes impossible for competitors to copy it. Go and check every successful brand and see how distinct their personality is, Lamborghini ; Power, Rolls Royce; Class, Nike; Peak athleticism. You think of these brands and a personality comes to your mind.

To formally define brand personality, it means "the set of human characteristics associated with a brand." The more human it becomes, the more it is difficult to imitate. Humanizing a brand attaches it with all the emotion we have for a human. This is how celebrity endorsements work. Cristiano Ronaldo lifting European trophies for Manchester and Madrid have earned him lot of love from Europe and the world. When Ronaldo puts on a pair of Nikes, all the Cristiano football genius is transferred to Nike. Serena Williams has done the same for Nike among active women across the globe. Nike has a personality, a very strong one, that is why it sits at the top of the pyramid. A brand personality is asking yourself what emotion strikes my customer when they hear, see or touch my brand.

Hit us up and we will start humanizing your brand!!!

Don't water down your brand.

While going for brand extensions you gotta be very very careful. If you got too much stuff under one brand name it loses its personality, people lose the sense of what you actually offer, Apple; iPhone, Tesla. One might wonder, Apple is Planning to build a car, what will that do to iPhone. The answer is it will take the focus away from the iPhone. If the apple car sells, Apple will make more revenue, if it fails, they can drop it anytime. iPhone is what made Apple what it is today, if they water it down, it will water them down.

Nourishing your brand

Now that your baby (brand) is born, it needs to be brought up, nourished, nappy changed, coz it might take a dump. How do we nourish it ??? In the modern world of digital marketing it is done with "Content Strategy" and "Digital ads" to make sure that your brand stays positioned effectively to your target market. The content strategy is designed taking into consideration what brand image you want to create among your target. When you know what you want to project, you can alter perceptions with powerful content. Marketing communication is vital in brand nourishment.

Endeavor to create a brand emotion

A brand is epic when the customers hear it and are filled with emotion. The type of emotion, it fills them with defines your brand. It can be an emotion of joy, an emotion of gratitude, an emotion of innovation. Apple associating all these emotions with their brand have received amazing success and loyalty from their customers. When your brand arouses emotion, that is when recurring purchases happen and that is what leads to brand sustenance.

Drybble brands brands the way they should be with no fuss!!!

Got any branding questions you need answers to, drop em in the comments and we'd love to answer em.