The value of brand assets. How UFC outbid the WWE?

In the long run, UFC is a brighter prospect; with WWE failing to create a significant personal brand since John Cena, this deal is the best thing that has happened to WWE in a while.

The UFC-WWE merger raised a few eyebrows leaving the combat sports geeks pondering over the stakes involved in the deal. The Endeavour group (parent of UFC) got 51% in the $21.4 billion deal leaving Vinny Mac and the WWE with 49%. Without going deep into valuations, the simple truth is WWE does higher numbers than the UFC which was made pretty clear by Chael Sonnen aka Uncle Chael.

Courtesy: Chael Sonnen Youtube

The deal as described by Vince McMahon as one of the best things that has happened to WWE in a while and we couldn't agree more. WWE has not had a breakout star since John Cena and the brand value has been on a linear downfall. Although the company has stayed afloat but rather than indulge in current events, the fans would still prefer the DX highlight reel.

The "arrive, raise hell and leave" days are long gone and the most coveted event, the WrestleMania still needs a 58-year-old Stone Cold to make appearances to give the audience something to cheer about.

In contrast, the UFC has behemoth personal brands. Even with the departure of megastars like Ronda Rousey and a fading Conor Mcgregor, new stars like Izzy Adesanya are rising to the occasion and keeping the crowd on their feet. And no one knew it better than the chairman of WWE, Vince McMahon himself.

The deal is a win-win for both the parties, UFC getting the media power of the WWE and WWE, well getting a new life.